General Plan Advisory Committee
Thu, October 20, 2022
General Plan Advisory Committee — October 20, 2022
This was a working session of the General Plan Advisory Committee (GPAC), a advisory body with no binding vote authority. The meeting focused on policy and strategy ideas across four topic areas — Parks & Recreation, Economic Development, Arts & Culture, and Transportation — with brief consultant presentations followed by small-group breakout discussions between GPAC members and the consulting team. No votes were taken; the session was designed to give consultants early directional feedback as they develop draft policy frameworks.
Call to Order, Roll Call, and Logistics
The meeting opened after a brief delay waiting for a quorum (ten members). Spanish interpretation was provided throughout. Members of the public were invited to listen in on breakout room discussions but limited to speaking only during designated public comment periods.
Staff and Project Updates
Staff provided updates on the Housing Element process: the public draft review period has closed, receiving over 200 online responses. Three sites were removed from the site inventory (sites 08, 09, and 10 near Cinnabar Avenue, and 307 Petaluma Boulevard South, a city-owned site under consideration for a fire station), and one new site — Washington Commons, near the fairgrounds — was added. The revised draft will be submitted to the California Department of Housing and Community Development (HCD) for a 90-day review. Staff also noted that a City Council workshop on the fairgrounds was scheduled for October 24 at 6:00 p.m., and highlighted a recent October 10 Council workshop on Crosstown Connectors, from which Council directed staff to prioritize the Caulfield (southern) crossing.
General Public Comment
Darren Rokusan raised two issues he hoped would be addressed in the General Plan: (1) protecting the North River Forest area and shifting policy away from the Rainier Crosstown Connector, following a contentious Council meeting on the topic; and (2) establishing a City Arborist position and urban forestry department, an idea emerging from the Tree Committee. He asked whether these directions could be embedded in General Plan policy.
Parks & Recreation — Presentation and Breakout Discussion
Consultant Megan McNulty of Raimi + Associates presented an overview of current park conditions (approximately 550 acres across community, neighborhood, and pocket parks; 12 acres per 1,000 residents, well above state averages) and proposed policy directions for the General Plan update. She noted that the Parks element is not state-mandated and will be distinct from the Natural Resources/Open Space element, which will be addressed at the November meeting.
Key policy ideas she introduced included: treating public space as an integrated citywide network (inspired by Vancouver, BC); developing equity-based park service metrics beyond the blunt "acres per 1,000 residents" measure; creating carbon-neutral parks; and potentially updating the Parks & Recreation Master Plan as an outcome of the General Plan.
In the breakout discussion, GPAC members expressed strong support for the integrated network concept — the idea that all public spaces, corridors, waterways, and natural areas function as one interconnected system rather than isolated destinations. Members emphasized:
The fairgrounds came up repeatedly as a potential transformative park opportunity, though staff noted that Council direction on the fairgrounds was still pending following the October 24 workshop.
Economic Development — Presentation and Breakout Discussion
Consultant Dina Belzer of Strategic Economics presented baseline findings: Petaluma holds 15% of Sonoma County jobs, but 80% of those workers commute in from outside the city. Key industries include food and agricultural manufacturing, medical device manufacturing, small high-tech firms, and a vibrant restaurant and entertainment sector.
She introduced an Equitable Economic Development framework (drawing on Brookings Institution and PolicyLink work) emphasizing job quality over job quantity, entrepreneurship as wealth-building (especially in immigrant communities), support for workers without advanced degrees, and a shift toward circular/local economies.
Policy ideas included: supporting 15-minute neighborhood commercial centers; transitioning struggling shopping centers to mixed-use; supporting green industries and flexible workspaces; bolstering micro-businesses and home-based startups; and using city procurement to advance equity goals.
Discussion questions posed to the group included how to balance experimental programs versus established tools, and how to operationalize the GPAC's goals around circular economy, food sovereignty, and just transition away from fossil-fuel-dependent industries.
One public commenter (Dwayne) later echoed this theme, urging the city to better understand the income levels and housing needs of existing in-commuters, and to stop subsidizing car use (e.g., free school parking) while complaining about traffic.
Arts & Culture — Presentation and Breakout Discussion
Consultant David Plattner-Saunders of Cultural Planning Group presented findings that Petaluma's creative economy — encompassing nonprofits, individual artists, and for-profit creative businesses — accounts for 10% of all employment (approximately 3,000 jobs and $138 million in earnings as of 2019), which he called surprisingly high for a city of Petaluma's size. He noted that arts and culture is not a state-mandated element, and proposed expanding the definition of "arts and culture" to encompass a broader definition of creativity integrated throughout all General Plan elements.
He highlighted examples of cities embedding artists in municipal departments (Boston, Minneapolis, LA County) to address transportation safety, public health, and community engagement goals.
The breakout discussion was notably enthusiastic. Key themes included:
Transportation — Presentation and Breakout Discussion
Consultant Allison of Fehr & Peers presented a proposed shift in how the General Plan frames transportation: moving from mode-based goals (driving, biking, walking, transit) to outcome-based goals centered on climate, accessibility, health and safety, and land use integration. She described Petaluma as currently "predominantly auto-oriented" with significant barriers to non-driving modes, particularly for cross-town trips.
Proposed policy directions included: a complete streets framework tied to land use context (modeled on Denver's street typology system); a Universal Basic Mobility framework to eliminate financial and physical barriers; Vision Zero roadway safety policies; updated parking and curb management policies; and implementation-focused policies to help staff take action.
The breakout discussion (which drew the largest number of GPAC members) was not captured in detail in the transcript, but public comment afterward reflected themes of dissatisfaction with the pace of transportation change, interest in micro-transit, and the need to stop subsidizing car use.
Public Comment (Following Breakout Sessions)
Several members of the public offered substantive comments:
Closing GPAC Discussion and Meeting Format
Several GPAC members offered closing thoughts:
Staff confirmed that all public comments are logged and shared with the consulting team, and that some issues (like the Rainier connector and land use alternatives) will be addressed in the General Plan process as it matures. The tentative November agenda topics are Land Use, Natural Resources, Climate Adaptation, and Safety.
Key Takeaways
AI-generated summary from voice-to-text transcript. Not the official record. Verify important details with the source documents linked above.
What happened at this meeting
CALL TO ORDER
ROLL CALL, LOGISTICS AND MEETING OVERVIEW
GENERAL PUBLIC COMMENT During General Public Comment, the public is invited to make comments on items of public interest that are within the Committee’s subject matter jurisdiction and that are not listed on the current agenda. Public comments are limited to two minutes per person. Depending on the number of persons wishing to address the Committee, time will be allocated in equal shares totaling no more than twenty minutes.
During general public comment, several community members addressed planning and resource priorities. Darren McCuison advocated for protecting the North River Forest Area and redirecting general plan policy away from the Rainier Crosstown connector project, while also proposing the establishment of a City Arborist and urban forestry department. Dwayne criticized subsidized parking at schools for incentivizing driving and worsening traffic, while Veronica Olson, representing Parks and Recreation, called for climate-smart park design featuring native plantings and natural play elements. Additionally, longtime resident Isha Gonzalez urged greater public participation in planning processes and increased funding with equitable pay for community artists.
PROJECT AND STAFF UPDATES a. Updates on initiatives related to the GPU b. Clarifying questions from GPAC members
Christina presented updates on the Housing Element public draft review, noting that over 200 community responses were received and staff adjusted the site inventory by removing sites 08, 09, 10 near Cinnabar Avenue and site 307 Petaluma Boulevard South (a city-owned fire station), while adding Washington Commons near the fairgrounds; the draft will be submitted to HCD for a 90-day review period. Staff also updated the committee on General Plan initiatives, including revised existing conditions reports now posted online, and invited members to the October 24th City Council workshop on the fairgrounds at 6 p.m., with Bill asking about the "pro-housing" designation and staff explaining it is a specific program requiring criteria like a certified housing element to unlock funding opportunities. Dina Belzer from Strategic Economics presented Petaluma's economic baseline, highlighting that while the city contains 15% of Sonoma County's jobs, 80% of workers commute from outside; she identified key economic strengths including agricultural and food manufacturing, medical device manufacturing, tech businesses, and downtown amenities, and introduced a framework for equitable economic development focusing on job quality, wages, and enhanced opportunities for underrepresented groups. Roberto raised a procedural concern about how public comments from other meetings reach the consulting team, and city staff clarified that all comments are collected and shared with the consulting team, though noted that Transportation discussions are still in early stages and some topics like crosstown connectors will be addressed as the work progresses.
GENERAL PLAN POLICY AND STRATEGY IDEAS The General Plan Consulting team will give presentations on the current status of General Plan work related to their area of specialization, followed by breakout rooms for discussion on policy and strategy ideas between the consultants and GPAC members. This sequence will happen in two rounds. a. Brief presentation by representatives from Strategic Economics and Raimi + Associates regarding policy and strategy ideas for Parks and Recreation and Economic Development in light of GPAC Working Group recommendations b. Topical breakout room discussion on policies and strategies i. Room 1: Parks and Recreation ii. Room 2: Economic Development c. Brief presentation by representatives from the Cultural Planning Group and Fehr & Peers of policy and strategy ideas regarding Arts and Culture and Transportation in light of GPAC Working Group recommendations d. Topical breakout room discussion on policies and strategies i. Room 1: Arts and Culture ii. Room 2: Transportation e. Public comment f. GPAC discussion as a large group
Staff introduced the General Plan update's policy and strategy framework development, which incorporates previous working group feedback reviewed by consultants and incorporates recent City Council direction to prioritize the southern Caulfield Crossing for transportation improvements. Presentations were given by Megan McNulty from Reaming Associates on Parks and Recreation (noting Petaluma's strong 12 acres per 1,000 residents but identifying equitable access gaps), Dina on equitable economic development (emphasizing quality jobs, 15-minute neighborhoods, and circular economy models), David Plattner Saunders on Arts and Culture (highlighting Petaluma's 3,000 creative jobs representing 10% of employment), and Allison on mobility policies (proposing outcome-based rather than mode-focused transportation goals). Committee discussions emphasized the need for integrated, interconnected approaches—including a networked park system connecting natural areas across the city, expanded public art funding (potentially to 2-3%), and creative economy strategies that support diverse communities—while also raising implementation concerns about ensuring these policies translate into actionable programs with dedicated staffing and funding rather than remaining aspirational.
Agenda items (8)
What happened
The meeting was called to order after waiting for a quorum of GPAC members to assemble. Staff noted that all members needed to be present before officially starting the meeting.What happened
Roll call confirmed the presence of 16 GPAC members including Dave Allman, Stephanie Blake, Phil Boyle, Aaron Jamaleski, Delia Diaz, Mary Dooley, Sierra Downey, Roger Leventhal, Ileana Madrigal, Roberto Roselia Marez, Chris Rebelow, Bill Reinhardt, John Schribs, Josh Simmons, Janice Cader Thompson, and Bill Wilbert. Staff provided logistics reminders including muting protocols, closed captions and Spanish interpretation availability, keeping video on, raising hands to comment, and speaking slowly for interpreters, with Eric and Maria available for technical support. The meeting structure was outlined to include general public comment, brief staff updates, four topical presentations (Parks and Recreation, Economic Development, Arts and Culture, and Transportation), and small group discussion breakouts between presentations, with members able to move between discussion rooms before reconvening as a large group to discuss intersections and takeaways.What happened
# General Public Comment SummaryDuring general public comment, several community members addressed planning and resource priorities. Darren McCuison advocated for protecting the North River Forest Area and redirecting general plan policy away from the Rainier Crosstown connector project, while also proposing the establishment of a City Arborist and urban forestry department. Dwayne criticized subsidized parking at schools for incentivizing driving and worsening traffic, while Veronica Olson, representing Parks and Recreation, called for climate-smart park design featuring native plantings and natural play elements. Additionally, longtime resident Isha Gonzalez urged greater public participation in planning processes and increased funding with equitable pay for community artists.
What happened
# PROJECT AND STAFF UPDATES SUMMARYChristina presented updates on the Housing Element public draft review, noting that over 200 community responses were received and staff adjusted the site inventory by removing sites 08, 09, 10 near Cinnabar Avenue and site 307 Petaluma Boulevard South (a city-owned fire station), while adding Washington Commons near the fairgrounds; the draft will be submitted to HCD for a 90-day review period. Staff also updated the committee on General Plan initiatives, including revised existing conditions reports now posted online, and invited members to the October 24th City Council workshop on the fairgrounds at 6 p.m., with Bill asking about the "pro-housing" designation and staff explaining it is a specific program requiring criteria like a certified housing element to unlock funding opportunities. Dina Belzer from Strategic Economics presented Petaluma's economic baseline, highlighting that while the city contains 15% of Sonoma County's jobs, 80% of workers commute from outside; she identified key economic strengths including agricultural and food manufacturing, medical device manufacturing, tech businesses, and downtown amenities, and introduced a framework for equitable economic development focusing on job quality, wages, and enhanced opportunities for underrepresented groups. Roberto raised a procedural concern about how public comments from other meetings reach the consulting team, and city staff clarified that all comments are collected and shared with the consulting team, though noted that Transportation discussions are still in early stages and some topics like crosstown connectors will be addressed as the work progresses.
What happened
# Summary: General Plan Policy and Strategy Ideas PresentationsStaff introduced the General Plan update's policy and strategy framework development, which incorporates previous working group feedback reviewed by consultants and incorporates recent City Council direction to prioritize the southern Caulfield Crossing for transportation improvements. Presentations were given by Megan McNulty from Reaming Associates on Parks and Recreation (noting Petaluma's strong 12 acres per 1,000 residents but identifying equitable access gaps), Dina on equitable economic development (emphasizing quality jobs, 15-minute neighborhoods, and circular economy models), David Plattner Saunders on Arts and Culture (highlighting Petaluma's 3,000 creative jobs representing 10% of employment), and Allison on mobility policies (proposing outcome-based rather than mode-focused transportation goals). Committee discussions emphasized the need for integrated, interconnected approaches—including a networked park system connecting natural areas across the city, expanded public art funding (potentially to 2-3%), and creative economy strategies that support diverse communities—while also raising implementation concerns about ensuring these policies translate into actionable programs with dedicated staffing and funding rather than remaining aspirational.
What happened
# GPAC Committee Member General Comment SummaryDuring general comment time, committee members offered diverse closing reflections and actionable feedback for the General Plan process. On arts and culture integration, Bill Reinert advocated for embedding creativity into the Charter to position Petaluma as a global leader, while Janice highlighted how public art enhances safety and community identity, and Asaya suggested leveraging the existing one percent public art ordinance to fund architectural enhancements. Sierra proposed a comprehensive vision for arts programming in neighborhood community centers as part of the 15-minute city concept, including free classes and artist-in-residence positions modeled on Boston's successful program. Regarding process and logistics, Bill and Dave emphasized the need for fewer topics with deeper discussion time rather than extended meetings, while other members raised important feedback on environmental metrics, transportation, housing affordability, and equity considerations. Staff confirmed they would provide written materials on the next topics (land use, natural resources, adaptation, and safety) for committee review before the next meeting.
What happened
Staff and consulting team members (including representatives from CPG Fair, Peers Strategic Economics, and Ramey) were thanked for their participation and thoughtful work on the general plan. The meeting was being wrapped up with expressions of gratitude to all GPAC members and participants for their engagement throughout the evening.Verbatim transcript available
81 transcript segments indexed